“A wash and lotion that eschews marketing minimalism for nostalgia-drenched maximalism.”

Arden Fanning Andrews

Beauty Editor-at-Large, Vogue

“BAUDE caters to perfume lovers in particular, the neon lime bottle also brightens up your shower.”

Hannah Baxter

Beauty Editor & Brand Consultant

“More nuanced and luxe than your average drugstore. Fragrance lovers will be clamoring to collect.”

Laura Pitcher

Beauty Writer, Nylon

“The soft, squishy bottle is super fun to use and I appreciate that the formula is pH-balanced.”

Savannah Sitton

Fashion Editor, Fashionista