Privacy Policy

Last Modified: 04/03/2026

Introduction

Baude LLC (“Baude” or “we”) respects your privacy and is committed to protecting it. As an independent beauty company, it is important to us to safeguard our customers’ information. If you have any questions about this Privacy Policy, please contact us at info@baudeny.com.  

Please read this policy carefully to understand our practices regarding your information and how we will treat it. This policy describes the types of information we may collect from you or that you may provide when you visit the website www.baudeny.com (our “Website”), purchase any of our products, attend our events, or use any of our other offerings (collectively and with the Website, the “Services”) and our practices for collecting, protecting, using, maintaining, and disclosing that information. By using or accessing our Services, you agree to this Privacy Policy.

If you do not agree with our policy, your choice is not to use our Services. By accessing our Website or using our Services, you agree to this Privacy Policy. This policy may change from time to time (see Changes, below). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

For questions about our Services, or other requests not pertaining to data privacy, please see our Terms of Use.

Personal Information 

All Personal Information is on secured networks and is only accessible by a limited number of people who have special access rights to such systems and are required to keep the information confidential.

When you visit the Website, we collect certain information about your device, your interaction with the Website, and the information necessary to process your purchases. We may also collect additional information if you use our Services or contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See below for more information about what Personal Information we collect and why.

Using and Sharing Your Personal Information

We use your Personal Information to provide our Services to you, which includes offering products for sale, processing payments, fulfillment of your order, and keeping you up to date on new products, Services, and offers. We share your Personal Information only with our service providers for the limited purposes of helping us provide our top-tier Services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. 
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Device information

• What kind of Personal Information we may collect: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Website.
• Why we collect it: to load the Website accurately for you, and to perform analytics on Website usage to optimize our Website. For example, we use Google Analytics to help us understand how our customers use our Website. You can read more about how Google uses your Personal Information here: policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.
• What sources we collect information from: information is collected automatically when you access our Website using cookies, log files, web beacons, tags, or pixels.
• Who we may share that information with: information is disclosed to our Website processors, including Shopify and electronic payment processors.

Order information

• What kind of Personal Information we may collect: name, billing address, shipping address, payment information (provided through our processor Shopify and our electronic payment processors), email address, and phone number.
• Why we collect it: to provide products or Services to you to fulfill our contract, for Shopify to process your payment information, and provide you with invoices and order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our Services.
• What sources we collect information from: collected from you.
• Who we may share that information with: disclosed to our processor Shopify and our electronic payment processors for the business purpose of providing you Services.

Customer support information

• What kind of Personal Information we may collect: As above.
• Why we collect it: to provide you with outstanding customer support.
• What sources we collect information from: collected from you. 
• Who we may share that information with: our Baude team members and order fulfillment partners.

Comments and User Uploads

• When you leave comments on the Website, we collect the data shown in the comments form, and your IP address and browser user agent string to help detect and monitor spam. Comments may be checked through an automated spam detection service. 
• If you upload images to the Website, we recommend ensuring that all embedded location data is removed. Website users can download images and extract embedded location data. 

Retention

• When you place an order through our Website, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see Your Privacy Rights, below.

Minors

• Our Website and Services are not intended for individuals under 18 years of age. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at info@baudeny.com to request deletion. 

Wholesale and Consignment Stockist Program

• With third-party services used to operate our Wholesale and Consignment Stockist Program, including Shopify, QuickBooks Online (Intuit), Klaviyo, and BSS B2B Solution, as described in the "Wholesale and Stockist Program" section above.

Wholesale and Stockist Program

If you apply to or participate in the Baude NY Wholesale or Consignment Stockist Program ("Stockist Program"), we collect and process additional personal and business information in connection with that program. This section describes how we handle information related to the Stockist Program. Information We Collect from Stockists In addition to the personal information described above, we may collect the following categories of information from current or prospective stockists:

• Business information including your store name, business address, retail location(s), store type, website URL, and social media handles. 
• Contact information including the name, email address, and phone number of the primary contact and billing contacts at your business.
• Financial and billing information including your legal business name, tax identification or resale certificate number, billing address, accounts payable email, and payment terms preferences.
• Sales and inventory information including monthly sales reports you submit, product quantities sold, invoice amounts, payment history, and consignment stock levels.
• Agreement and compliance information including records of terms and conditions you have agreed to, electronic signature data, IP address at the time of signing, and the version of the agreement signed.
• Authentication credentials including a vendor PIN assigned to your account for accessing stockist-facing tools such as sales reporting and billing profile updates.

How We Use Stockist Information

We use stockist information for the following purposes:

• To evaluate and process stockist applications.
• Contact information including the name, email address, and phone number of the primary contact and billing contacts at your business.
• To manage your stockist account, including onboarding, consignment stock tracking, and monthly sales reporting.
• To generate and send invoices, track payments, and manage billing.
• To communicate with you about your account, including order confirmations, report reminders, invoice notifications, and program updates.
• To comply with our contractual obligations under the Consignment Agreement or Wholesale Agreement.

Third-Party Services Used in the Stockist Program

We use the following third-party services to operate the Stockist Program. Your information may be shared with these services as described below:

• Shopify (shopify.com) — We create and manage a customer account on your behalf in our Shopify store to facilitate wholesale and consignment orders. Information shared includes your name, email, business address, and customer tags indicating your program type.
• QuickBooks Online (intuit.com) — We use QuickBooks for invoicing and payment tracking. Information shared includes your business name, billing contact, billing address, email, and invoice and payment data.
• Klaviyo (klaviyo.com) — We use Klaviyo to send transactional and lifecycle emails related to the Stockist Program, including application confirmations, report reminders, invoice notifications, and billing updates. Information shared includes your name, email, store name, and program-related event data.
• BSS B2B Solution — We use BSS B2B Solution on Shopify to manage wholesale pricing, order minimums, net payment terms, and shipping rates for stockist accounts.

Each of these services processes your information in accordance with their own privacy policies. We encourage you to review the privacy policies of Shopify, Intuit (QuickBooks), and Klaviyo for more information.

Stockist Data Retention

We retain stockist information for as long as your stockist account is active and for a reasonable period thereafter to fulfill our legal and contractual obligations, resolve disputes, and enforce our agreements. Signed terms agreements and invoice records are retained indefinitely for legal and accounting purposes.

Each of these services processes your information in accordance with their own privacy policies. We encourage you to review the privacy policies of Shopify, Intuit (QuickBooks), and Klaviyo for more information.

Accessing and Correcting Your Information

You can review and change your Personal Information by logging into the Website and visiting your account profile page. You can also request that we delete all Personal Information about you. This does not include any data we are obligated to keep for administrative, legal, and security purposes. Please send any requests to info@baudeny.com.  

You also may provide information to be published or displayed on public areas of the Website (“User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

Your Privacy Rights

We disclose Personal Information only for the business purposes described above. Baude does not “share” or “sell” any of your Personal Information. However, we are required by law to provide this information to you. 

Notice to Users in the European Union

This Website is not intended for use by residents of the European Union or European Economic Area, and such use may result in the transfer of Personal Information outside of your country of residence to jurisdictions that may not have data protection laws as comprehensive or protective as those in your country of residence. 

California Consumer Privacy Act

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about: (1) the purpose for which we use the Personal Information we collect; and (2) the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) “share” personal information for “cross-context behavioral advertising,” or (c) “sell” such personal information. The CCPA defines “sharing” as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites, and defines “selling” as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. Baude does not “share” or “sell” any of your Personal Information.

California residents have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at info@baudeny.com. 

If you would like to designate an authorized agent to submit these requests on your behalf, please notify us at info@baudeny.com.

State consumer privacy laws may provide their residents with additional rights regarding our use of their Personal Information. To exercise any of these rights please contact us at info@baudeny.com. 

Cookies, Web Beacons, and Do Not Track Signals

Cookies 

Cookies make your browsing experience better by allowing our Website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Website or browse from one page to another. A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies also provide information on how people use our Website, for instance whether it’s their first time visiting or if they are a frequent visitor.

If you leave a comment on our Website, you may opt-in to save your name, email address, and website in cookies. These cookies are for your convenience so that you do not have to complete these details again when you leave another comment. These cookies are set to expire in one year.  

When you login, we will also set several cookies to save your login information and your screen display choices. Login cookies expire in two days, and screen options cookies expire in one year. If you select “Remember Me,” your login will persist for two weeks. If you log out of your account, the login cookies will be immediately removed. 

If you publish or edit a comment, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the comment you just wrote or edited. This cookie expires in one day. 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

To exercise your rights or opt-out of certain uses of your information, please contact us at help@baudeny.com.

Web Beacons

Pages of our Website or some emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Baude, for example, to count users who have visited those pages or opened an email, and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

Do Not Track Signals

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, or to register a complaint or concern, please email us at info@baudeny.com. 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: www.ftc.gov