• are better ideas a shower away? 3 friends say yes

    A wash and lotion that eschews marketing minimalism for nostalgia-drenched maximalism. Inside cellulite-inspired textured (and recycled) packaging, both the wash and lotion are hybrid gel-meets-cream formulas.

    READ MORE 
  • Can Skincare Make You Happier?

    Baude's body wash and lotion currently come in one scent, Darkwave Utopia — a nostalgic, green fragrance infused with neutro tech — and aims to bring similar mood-boosting benefits as Neuraé but from the shower instead of the vanity.

    READ MORE 
  • OPENING CEREMONY’S FORMER ART DIRECTOR MADE A BODY CARE LINE SOLELY FOR YOUR PLEASURE

    Not only more nuanced and luxe than your average drugstore body products, Baude plans to launch a new scent in collectible, limited-edition bottles that fragrance lovers will be clamoring to collect before they sell out.

    READ MORE 
  • IN CASE YOU MISSED IT, BODYCARE IS BOOMING

    Baude, a new brand that caters to perfume lovers in particular, just launched Baude Darkwave Utopia Body Lotion, which has notes of fresh grass, orchids, Spanish thyme, and leather.

    READ MORE 
  • The Best in Packaging 2024 – DIELINE Awards Winners Revealed

    This year, Dieline received over 1,400 entries, with winners from 27 countries. Taken together, the prize-winning recipients offer a snapshot of where the packaging industry is heading.

    READ MORE 
  • BRINGING SOMETHING NEW TO THE SKINCARE GAME

    Formulated without sulfates, parabens, or phthalates and made from eco-friendly recycled packaging, these products aim to establish a healthy pH balance while catering to people of all gender expressions with an alluring unisex scent.

    READ MORE 
  • THE 23 BEST BEAUTY PRODUCTS FASHIONISTA EDITORS TRIED IN FEBRUARY

    This body wash features a unique scent. I also find the soft, squishy bottle super fun to use and appreciate that the formula is pH-balanced, meaning it's safe for intimate areas.

    READ MORE 
  • SCENT-SUAL SEDUCTION, Fragrances that make the first move

    Inspired by that Y2K combo of suburban angst & optimism. Sweet and streamlined yet outrageous, DWU will have you feeling like the shower is your teenage bedroom and you only have ten minutes with your partner before your mom gets back.

    READ MORE 
  • BODYCARE BRAND BAUDE DELIVERS CLEAN BEAUTY WITH A WHIMSICAL EDGE

    The Darkwave Utopia has a unique positioning in the market, combining a rebellious spirit with clean, science-backed formulations without sulphates, parabens or phthalates, and packaged in recycled materials.

    READ MORE 
  • Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure

    With refreshingly different scents and luxurious textures, consumers are seeking sensorial indulgence from their body care products, desiring delightful and immersive experiences that go beyond mere functionality.

    READ MORE 
  • Baude makes scent-centered body care products

    Made with clean ingredients and mood-melting fragrances backed by real scent-tech. Our biodegradable fragrances mix essential oils with safe synthetics, and our hydrating formulas are both gentle and effective.

    READ MORE 
  • SMELLS LIKE TEEN SPIRIT

    The new scent-centric bodycare brand redefining body positivity and prioritizing pleasure. Inspired by a decades-long obsession with clean body care and perfume.

    READ MORE 
  • Add To Cart: What Our Editors Are Buying Right Now

    ”My husband and I have been trying to minimize bottles in our shower. Finding Baude's androgynous Darkwave Utopia has been great for both of us and has truly taken the place of both of our body washes.” –Dana Abraham

    READ MORE 
  • The Galentine’s Day Gift Guide

    Delightfully fragrant and gentle on sensitive skin, features notes of freshly cut stems, orchids, pumpernickel, and tar. Each product is crafted without sulfates, parabens, or phthalates, and come in textured, eco-friendly recycled packaging.

    READ MORE 
  • MOTHER’S DAY: YOU BEAUTY!

    Makeup and skincare to show mom you care. BAUDE Darkwave Utopia Body Double Set, $66

    READ MORE 
  • CONSUMER PACKAGED GOODS DIRECTORY

    Clean bodycare with functional fragrances that have been scientifically proven to melt your mood and make you feel loose, juiced, and ready

    READ MORE 
1 of 16