Meet BAUDE
Alt body care products made for pleasure: clean formulas, unexpected scents, built like a fashion collection.
Company newsletter
Monthly: what we're building, what's working, what's next.
Book a call with Monica Shop the site Instagram @baude.nyAbout
BAUDE makes scent-forward body wash and body lotion for people who bring taste and intention to everything else in their life.
Monica Ha is the founder of BAUDE, a NYC-based body care brand built on the philosophy that pleasure is a practice. With a background in Apparel Design & Manufacturing and as a Chief of Operations at a local Start-Up, she's scaling a DTC and wholesale business that values caring.
LinkedIn: BAUDE · Monica Ha · Heather Rosenthal · Charlotta Hellichius
Press & accolades
CosmopolitanHoly Grail Awards 2025 · Best New Bodycare BrandRead
DielineBaude Bodycare’s Scent-Centric BodycareRead
VogueAre Better Ideas a Shower Away? 3 Best Friends Say YesRead
Harper's BazaarCan Skincare Make You Happier?Read
NylonOpening Ceremony’s Former Art Director Made A Body Care Line Solely For Your PleasureRead
AllureIn Case You Missed It, Body Care Is Booming
Sophia AmorusoSubstack feature
The Catalysts · Estée Lauder × TikTokFinalist: one of 9 brands chosen from 800+ applicantsRead
East End TasteGalentine’s Day gift guide
monica@baudeny.com